Improving knowledge and understanding about the contributions of sugar and other carbohydrates to a healthy balanced diet.

The Sugar Bureau is the trade association for the UK sugar industry. It is funded principally by British Sugar and Tate and Lyle, with smaller contributions from Irish Sugar and the UK sugar merchants association. Since 1990, The Sugar Bureau has been involved in promoting nutrition research and raising awareness among academics, health professionals, the media and the public about the role of sugars in the diet.